SGAG Owner Bags US $10M from Quest, Temasek Unit To Push into E-Sports Territory


A LOT OF MONEY is made behind the scenes of SGAG’s bizarre memes and sketches. Hepmil Media Group, its parent firm, has been profitable since its beginning. According to regulatory filings, the firm earned S$5.2 million in revenue and over S$812,800 in profit in 2020.

But in the last 6 years, it had raised just US$900,000 from angel investors — in 2017. Going by the jargon of the company with the funny name (try reading “Hepmil” backwards), that’s “nubbad.”

According to co-founder and CEO Karl Mak, the firm is currently at a “exciting” inflection moment as it expands beyond content creation.

As it grows into partnering with digital content providers, particularly in e-sports, Hepmil is accessing institutional money for the first time.

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Early-stage investor Quest Ventures, Temasek unit Pavilion Capital, and Bent Pixels, a US digital media firm that interacts with e-sports content providers and marketers, led the $10 million Series A fundraising round.

Quest Ventures partner Jeffrey Seah is optimistic about Hepmil’s development beyond content publishing. “We’ve long been pleased by Hepmil’s founders and leadership team, and we believe it’s well-positioned to realize its objective of becoming a major player in Southeast Asia’s media landscape,” he added.

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