The National Basketball Association (NBA) and Sportradar Group have declarer a multiyear collaboration arrangement in which the NBA will. The WNBA and NBA G League employ Sportradar’s worldwide and wide-ranging capabilities to expand their U.S. operations, expand their overseas reach, and boost fan engagement.
The NBA will get an equity investment in Sportradar as part of this new arrangement, which will commence with the 2023-24 NBA season.
Sportradar will continue to be the sole source of NBA data globally, allowing fans all over the world to participate with the three leagues, thanks to this deal with the NBA, WNBA, and NBA G League.
Sportradar will remain to be the authorized global supplier of official NBA and WNBA betting statistics, as well as the distributor of live game footage for fans to watch in real time through international sports betting operators.
Additionally, the new partnership includes extended distribution rights for player monitoring data. In addition, Sportradar will build a team of dedicated to innovate and revolutionize the fan experience.
This will entail using data to get a better knowledge and enjoyment of the game, developing new data products to increase fan engagement, and reinventing how betting operators and media partners use sports betting data.
“We are ecstatic that the NBA has picked Sportradar as its Official Partner, as we believe we can help the game’s global popularity and exponential expansion.” Basketball is the most popular sport in the United States, and as the market leader, we are best positioned with the technology skills and industry ties to help the NBA excite fans throughout the world,” said Carsten Koerl, Sportradar’s worldwide CEO.
Sportradar has agreed to sign data rights agreements with going to lead leagues and governmental bodies throughout five of the most popular international sports, including the Union of European Football Associations, the International Tennis Federation, the International Cricket Council, the National Hockey League, and the NBA, over the journey of 2021.
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