Critics Choice Awards in-person Ceremony Draws Record Low Viewership
On Sunday night, the Critics’ Choice Awards were shown without much fuss. Early numbers from Nielsen show that about 900,000 people watched the 28th annual ceremony on the CW.
This is a slight drop from last year when 1.1 million people watched the ceremony on both The CW and TBS. This year’s ceremony had a bigger audience than last year’s because TBS didn’t air it at the same time as the CW.
However, the total audience was still low for an in-person event. (Only 365,000 people watched the virtual 2021 Critics Choice Awards as a whole.)
This year’s drop in viewers is the same as what has happened to every other awards show in recent years. The NBC broadcast of the Golden Globes on Tuesday had the lowest ratings in the show’s history.
During the three-hour Critics Choice broadcast, Everything Everywhere All at Once by A24 won Best Picture, The Whale by A24’s Brendan Fraser won Best Actor, and Tár by Focus Features’ Cate Blanchett won Best Actress. Here is the full list of all the winners.
The night’s rating winner was NBC’s coverage of the AFC Wild Card game between the Cincinnati Bengals and the Baltimore Ravens. About 21,2 million people watched the game, and it got a 5.6 rating in the 18–49 age group that advertisers want to reach.
Even though that is only a little less than last year’s Steelers vs. Chiefs game, pro football is still the only sport that can bring in big crowds for any broadcast network.
In general, ratings are going down everywhere, but the NFL regular season helped broadcasters break some records this year. With an average of 19.9 million viewers over the 18-week season, NBC’s Sunday Night Football had the most viewers since 2019 (up 3% from last season).
Sunday night’s other primetime shows, both on CBS, were East New York (5.1 million viewers) and NCIS: Los Angeles (4.5 million viewers).
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