New York Giants wide receiver Odell Beckham Jr. receives pre-game attention like no other player we have ever seen.
From one-handed grabs to cleat designs to deciding to wear jerseys of former players, Beckham Jr. is almost as exciting before the game as he is during the game.
And considering he signed a lucrative shoe deal with Nike prior to the season, throughout the year, Twitter will give you a glimpse at what he'll be wearing every Sunday.
This week's cleats have the words "dont blink" written on them.
Take a look.